Chubby Cattle BBQ is officially making its move into Orlando, with a new location planned for Pointe Orlando along International Drive—one of the busiest tourist corridors in the United States. The brand has already listed the location as “Coming Soon,” confirming its expansion into a market known for constant foot traffic, entertainment, and high dining demand. The concept will bring its all-you-can-eat wagyu barbecue format, complete with tabletop grills, sushi offerings, and a large self-serve station.
At Chubby Group, this expansion is highly intentional. International Drive isn’t just a popular location—it’s a high-volume ecosystem where tourists and locals are actively looking for memorable dining experiences. By placing Chubby Cattle in this environment, the brand is positioned to capture consistent demand while leveraging its immersive, premium dining model to stand out in a crowded market.
This move reflects a larger shift in the restaurant industry: success is no longer just about having a strong concept, but about placing that concept where demand already exists. High-traffic entertainment districts like I-Drive reduce customer acquisition friction while maximizing visibility and repeat visits. For Chubby Group, the strategy is clear—pair premium wagyu experiences with high-density locations to build scalable, high-performing restaurant concepts.