3 Lessons from David Zhao, NXT Factor’s Guru of SMB Digital Marketing

IT resellers and service providers are constantly looking for ways to get an edge on the competition in this fast-moving industry, and savvy channel companies are looking for inspiration in unexpected places.

Enter David Zhao, the CEO and co-founder of NXT Factor, a Manhattan-based digital marketing firm. When Zhao went looking for a business model, he turned away from the burn-and-churn world of big name corporate clients. Instead, Zhao decided that NXT Factor could offer the most value to SMBs and local entrepreneurs that didn’t have the resources for an in-house marketing department. These clients know they need a digital presence, but are hungry for an outside person to execute for them. They need to outsource their marketing functions. In essence, they need a third-party CMO.

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