Imagine gathering around a bubbling hot pot with friends, the steam swirling as premium Wagyu melts into a savory broth—this is the kind of immersive Asian dining experience Chubby Group has brought to life. From yakiniku-style BBQ and hot pot to sushi handrolls and bubble tea, our concepts—Chubby Cattle Hot Pot, Chubby Cattle BBQ, The X Pot, and NIKU X—redefine variety, value, and vibrancy in today’s restaurant scene. We’ve grown fast by marrying technology with hospitality, creating unforgettable dining moments.
In less than a decade, we’ve expanded to 35 locations across a spectrum of casual and fine-dining formats. Beyond our restaurant footprint, our Chubby Foods line offers premium options like Wagyu Beef Bowls and dumplings for at-home enjoyment. We’ve also prioritized vertical integration—sourcing whole cattle and matching specific cuts to the right concept ensures top-tier ingredients, reduces waste, and elevates consistency across the board.
But growth isn’t just about numbers—it’s about engagement. With interactive tech like iPad ordering, automated woks, robot servers, and a gamified Chubby Club loyalty program, we’ve cultivated a dining experience that’s as social media-worthy as it is satisfying. Our membership community is growing fast, helping us welcome a diverse audience and championing our commitment to innovation, quality, and inclusive culinary experiences.
To learn more, check out the full article here: https://www.eastwestbank.com/ReachFurther/en/News/Article/Innovating-Asian-Dining-Chubby-Group-Culinary-Rise-Across-Bbq-Hotpot-and-More