In a recent interview with Disrupt Magazine, David Zhao, CEO of NXT Factor, shared his perspective on the importance of selling value over price—a mindset that has propelled his career and business success in the competitive restaurant and food industry.
David emphasizes that in today’s fast-paced, customer-centric world, businesses must focus on providing long-term value to their clients, rather than just competing on price. “When you’re only focused on price, you’re in a race to the bottom,” he explains. “What truly sets a business apart is its ability to create meaningful, lasting value for its customers. Price can always be undercut, but the value you deliver is what creates loyal customers and drives sustainable growth.”
This mindset is something that David has implemented throughout his leadership of Chubby Group and NXT Factor. From his flagship concepts like Chubby Cattle and Mikiya to the innovation of Chubby Club and other creative ventures, David consistently seeks to redefine the customer experience by integrating value-driven services and products.
Through his strategic approach to creating memorable experiences, David believes that businesses should aim to forge strong emotional connections with their customers. By emphasizing personalized service, exclusive experiences, and high-quality products, companies can build trust and foster relationships that go beyond mere transactions.
David also touched on the critical role of adaptability in today’s market. “The business landscape is constantly evolving, and so should your value proposition. By staying ahead of trends and understanding what truly matters to your customers, you can deliver something far beyond what competitors can offer.”
For David, this approach extends not just to his restaurants, but across every facet of his work at NXT Factor, a company he founded with the vision to invest in and support high-growth businesses. By staying focused on innovation and customer satisfaction, David has positioned himself and his ventures as leaders in their respective industries.
To learn more about David’s insights and how he plans to shape the future of the food and beverage industry, check out the full interview on Disrupt Magazine here:
https://disruptmagazine.com/sell-value-not-price-says-nxt-factor-ceo-david-zhao/